Where It
All Began
Where It All Began
Right here in Adelaide, a city often overshadowed by its louder neighbours, two university mates discovered a mutual fascination with horology. Meeting in the university gym but bound by the gears and springs of wristwatches, we realized the watch itself was more than just a timekeeper—it was an extension of ourselves.
A Craft
Born of Necessity
A Craft Born of Necessity
It wasn't enough to simply wear a watch; it needed to be a statement, a piece of art uniquely ours. That's when we ventured into the world of watch straps. Stock strap options? Too limiting. Existing aftermarket straps? Mostly afterthoughts. It was this void that motivated us to create something that would surpass the ordinary. Thus, Artem Straps was born.
The Artem
Ethos
The Artem Ethos
Our motto, "Ars est celare Artem", means true art conceals the means by which it is achieved. That’s our guiding principle. Our straps aren't just about holding a watch on your wrist; they embody an artisan’s care and an engineer’s precision. We initiated this journey not for the marketplace, but to perfect a strap good enough for our own watches. And we think that makes all the difference.
The Journey
The Journey
Our initial days were all about burning the midnight oil meticulously packing each order by hand to ensure that it reached its new owner in perfect condition. We’ve since evolved from that small room, but what hasn’t changed is our obsessive focus on delivering exceptional quality.
Our Ever-Evolving
Range
Our Ever-Evolving Range
Our journey began with the Classic Strap, and we've never looked back. Your feedback drives us to expand our collection, from Loop-less™ to Nylon straps to HydroFlex™, as well as premium accessories. It’s the ultimate symbiotic relationship; your voice shapes our offerings.
Join the
Artem Family
Join the Artem Family
Whether you’re a seasoned watch aficionado or a casual enthusiast, we invite you to be a part of this incredible journey. Choose Artem Straps, and experience the blend of cutting edge design, superior quality, and unparalleled customer service that can only come from a brand that is driven by passion.